QUICKEN INTUIT HOME AND BUSINESS 2016 SOFTWARE
Intuit - and the accountants who relied on its software for so many years - took notice. After establishing a strong foothold in New Zealand and Australia, Xero publicly sold shares in Australia in 2012, and it took its software to Britain and the United States. Rather than build everything itself, Xero opened up its platform so that banks and financial app makers could plug their services into it, offering users the ability to customize Xero and offering partner companies the ability to strengthen ties with their customers. “This was a once-in-a-lifetime land grab to get this data off PCs and into the cloud,” Rod Drury, Xero’s chief executive and one of its founders, said via Skype from the company’s headquarters in Wellington, New Zealand. At the same time, the migration of data to the cloud and the rapid rise of smartphones were changing how small business owners, many of whom do not operate from offices, wanted to use technology. Intuit essentially owned the market for small-business accounting software in the United States and Canada, but it had ignored the rest of the world. Xero, which started 10 years ago, saw an opening.
QUICKEN INTUIT HOME AND BUSINESS 2016 PC
But over time, the desktop PC versions of the software became more complicated, and Intuit treated the online versions as an afterthought. In Intuit’s early days, that’s what people said about Quicken and QuickBooks, which made concepts like cash flow, income and expenses, and balance sheets accessible to nonaccountants. “They sing its praises because it’s so easy to use.” Byrne, a certified public accountant in San Diego who works with both companies’ products. “I find that for people who’ve never used any kind of accounting software, the ones I’ve put on Xero are so happy with it,” said Stacey L. In this case, the newcomer is Xero, a New Zealand company that has wooed small businesses and accountants worldwide with a flexible, online accounting system that can be used from a smartphone and can cost as little as $9 a month. Intuit is a classic case of a onetime disrupter being challenged by an upstart with a new approach and a simpler product. So the company faced a hard choice: “Do we have this beautiful child that we’ve had for 33 years that we know we’re not going to feed, or do we find it a new home?”
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“We try to live up to being a 33-year-old start-up,” Mr.
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The kitchen table where the founders designed the product in 1983 still sits in the cafeteria to inspire employees.īut Intuit decided to shed its PC roots and become a cloud software company.
Smith, Intuit’s chief executive, during an interview at the company’s lush green campus here. Giving up Quicken was difficult, said Brad D. Intuit, a Silicon Valley company, is now focusing on its TurboTax software, which tens of millions of Americans use to file their tax returns, and on QuickBooks Online, an Internet-based version of the company’s flagship bookkeeping software for small businesses and their accounting firms. Last month, Intuit said goodbye to that heritage and sold Quicken, which still has loyal fans but weak growth prospects, to a private equity firm. The program, which was centered on the simple notion of a virtual checkbook, suddenly made the PC a very useful tool for people to manage the chores of paying bills and tracking personal finances.
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Three decades ago, at the dawn of the personal computer age, Intuit shook up the financial software world with its first product, Quicken.